Customer engagement, buyer-seller relationships, and social media

Management Decision

Volumn 50, Issue 2, 2012, Pages 253-272

  Sashi, C M ^a  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

Author keywords

Buyer seller relationships; Customer engagement; Customer orientation; Emotional bonds; Marketing strategy; Relational exchange; Social media; Web 2.0

Indexed keywords

EID: 84857940833     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251741211203551     Document Type: Article

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