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Volumn 19, Issue 2, 2009, Pages 100-114

Engaging the consumer: The science and art of the value creation process

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[No Author keywords available]

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EID: 65349138202     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2009.02.002     Document Type: Article
Times cited : (344)

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