-
1
-
-
0002157150
-
Symbiotic Marketing
-
Adler, Lee. 1966. "Symbiotic Marketing." Harvard Business Review 44 (November-December): 59-71.
-
(1966)
Harvard Business Review
, vol.44
, Issue.NOVEMBER-DECEMBER
, pp. 59-71
-
-
Adler, L.1
-
2
-
-
0002518973
-
Resource Allocation Behavior in Conventional Channels
-
Anderson, Erin, Leonard M. Lodish, and Barton A. Weitz. 1987. "Resource Allocation Behavior in Conventional Channels." Journal of Marketing Research 24 (February): 85-97.
-
(1987)
Journal of Marketing Research
, vol.24
, Issue.FEBRUARY
, pp. 85-97
-
-
Anderson, E.1
Lodish, L.M.2
Weitz, B.A.3
-
3
-
-
0000906501
-
The Use of Pledges to Build and Sustain Commitment in Distribution Channels
-
_ and Barton Weitz. 1992. "The Use of Pledges to Build and Sustain Commitment in Distribution Channels." Journal of Marketing Research 29 (February): 18-34.
-
(1992)
Journal of Marketing Research
, vol.29
, Issue.FEBRUARY
, pp. 18-34
-
-
Weitz, B.1
-
4
-
-
0001780926
-
A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships
-
Fall
-
Anderson, James C. and J. A. Narus. 1984. "A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships." Journal of Marketing 48 (Fall): 62-74.
-
(1984)
Journal of Marketing
, vol.48
, pp. 62-74
-
-
Anderson, J.C.1
Narus, J.A.2
-
5
-
-
0002672359
-
A Model of Distributor Firm and Manufacturer Firm Working Partnerships
-
_ and _. 1990. "A Model of Distributor Firm and Manufacturer Firm Working Partnerships." Journal of Marketing 54 (January): 42-58.
-
(1990)
Journal of Marketing
, vol.54
, Issue.JANUARY
, pp. 42-58
-
-
-
6
-
-
85037476183
-
The Valley of Money's Delight
-
March 29
-
Anonymous. 1997. "The Valley of Money's Delight." In Survey: Silicon Valley. Economist, March 29, pp. 5-12.
-
(1997)
Survey: Silicon Valley. Economist
, pp. 5-12
-
-
-
7
-
-
0001923392
-
Toward a Concept of Domesticated Markets
-
Fall
-
Arndt, Johan. 1979. 'Toward a Concept of Domesticated Markets." Journal of Marketing 43 (Fall): 69-75.
-
(1979)
Journal of Marketing
, vol.43
, pp. 69-75
-
-
Arndt, J.1
-
8
-
-
61449210975
-
Marketing as Exchange
-
Bagozzi, Richard P. 1975. "Marketing as Exchange." Journal of Marketing 39 (October): 32-39.
-
(1975)
Journal of Marketing
, vol.39
, Issue.OCTOBER
, pp. 32-39
-
-
Bagozzi, R.P.1
-
9
-
-
84937286207
-
Flexible Re-Cycling and High-Technology Entrepreneurship
-
Bahrami, Homa and Stuart Evans. 1995. "Flexible Re-Cycling and High-Technology Entrepreneurship." California Review 37 (3): 62-89.
-
(1995)
California Review
, vol.37
, Issue.3
, pp. 62-89
-
-
Bahrami, H.1
Evans, S.2
-
10
-
-
0002717026
-
Hybrid Arrangements as Strategic Alliances: Theoretical Issues in Organizational Combinations
-
Borys, Bryan and David B. Jeinison. 1989. "Hybrid Arrangements as Strategic Alliances: Theoretical Issues in Organizational Combinations." Academy of Management Review 14 (April): 234-249.
-
(1989)
Academy of Management Review
, vol.14
, Issue.APRIL
, pp. 234-249
-
-
Borys, B.1
Jeinison, D.B.2
-
12
-
-
0039005963
-
Organizing Successful Co-Marketing Alliances
-
Bucklin, Louis P. and Sanjit Sengupta. 1993. "Organizing Successful Co-Marketing Alliances." Journal of Marketing 57 (April): 32-46.
-
(1993)
Journal of Marketing
, vol.57
, Issue.APRIL
, pp. 32-46
-
-
Bucklin, L.P.1
Sengupta, S.2
-
13
-
-
84979188687
-
The Nature of the Firm
-
Coase, Ronald H. 1937. "The Nature of the Firm." Economica N.S. 4:386-405.
-
(1937)
Economica N.S.
, vol.4
, pp. 386-405
-
-
Coase, R.H.1
-
14
-
-
84973816380
-
Toward the Study of Organizational Coalitions: Participant Concerns and Activities in a Simulated Organizational Setting
-
Cobb, Anthony T. 1991. "Toward the Study of Organizational Coalitions: Participant Concerns and Activities in a Simulated Organizational Setting." Human Relation 44 (10): 1057-1080.
-
(1991)
Human Relation
, vol.44
, Issue.10
, pp. 1057-1080
-
-
Cobb, A.T.1
-
15
-
-
0032365776
-
Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances
-
Das, T. K. and Bing-Sheng Teng. 1998. "Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances." Academy of Management Review 23 (3): 491-512.
-
(1998)
Academy of Management Review
, vol.23
, Issue.3
, pp. 491-512
-
-
Das, T.K.1
Teng, B.-S.2
-
17
-
-
0000857363
-
Asset Stock Accumulation and Sustainability of Competitive Advantage
-
Dierickx, Ingemar and Karel Cool. 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage." Management Science 35 (December): 1504-1511.
-
(1989)
Management Science
, vol.35
, Issue.DECEMBER
, pp. 1504-1511
-
-
Dierickx, I.1
Cool, K.2
-
18
-
-
0001932429
-
Developing Buyer-Seller Relationships
-
Dwyer, F. Robert, Paul H. Schurr, and Sejo Oh. 1987. "Developing Buyer-Seller Relationships." Journal of Marketing 51 (April): 11-27.
-
(1987)
Journal of Marketing
, vol.51
, Issue.APRIL
, pp. 11-27
-
-
Dwyer, F.R.1
Schurr, P.H.2
Oh, S.3
-
19
-
-
21844495554
-
Exchange Relationships and Interfirm Power in Channels of Distribution
-
Frazier, Gary L. and Kersi D. Antia. 1995. "Exchange Relationships and Interfirm Power in Channels of Distribution." Journal of the Academy of Marketing Science 23 (4): 321-326.
-
(1995)
Journal of the Academy of Marketing Science
, vol.23
, Issue.4
, pp. 321-326
-
-
Frazier, G.L.1
Antia, K.D.2
-
20
-
-
21744448471
-
Determinant of Long-Term Orientation in Buyer-Seller Relationships
-
Ganesan, Shankar. 1994. "Determinant of Long-Term Orientation in Buyer-Seller Relationships." Journal of Marketing 58 (April): 1-19.
-
(1994)
Journal of Marketing
, vol.58
, Issue.APRIL
, pp. 1-19
-
-
Ganesan, S.1
-
21
-
-
0000450443
-
Principals of Relational Contract
-
Goetz, Charles J. and Robert E. Scott. 1981. "Principals of Relational Contract." Virginia Law Review 67 (September): 1089-1150.
-
(1981)
Virginia Law Review
, vol.67
, Issue.SEPTEMBER
, pp. 1089-1150
-
-
Goetz, C.J.1
Scott, R.E.2
-
22
-
-
0002380906
-
Joint Venture Instability: Is It a Problem?
-
Gomes-Casseres, Benjamin. 1987. "Joint Venture Instability: Is It a Problem?" Columbia Journal of World Business 22 (2): 97-102.
-
(1987)
Columbia Journal of World Business
, vol.22
, Issue.2
, pp. 97-102
-
-
Gomes-Casseres, B.1
-
23
-
-
0041751337
-
Alliance Clusters in Multimedia: Safety Net or Entanglement?
-
Unpublished paper presented October 6
-
_ and D. Leonard-Barton. 1994. "Alliance Clusters in Multimedia: Safety Net or Entanglement?" Unpublished paper presented at Colliding Worlds Colloquium at the Harvard Business School, October 6.
-
(1994)
Colliding Worlds Colloquium at the Harvard Business School
-
-
Leonard-Barton, D.1
-
24
-
-
0033481637
-
The Dark Side of Long-Term Relationships in Marketing Services
-
Grayson, Kent and Tim Ambler. 1999. "The Dark Side of Long-Term Relationships in Marketing Services." Journal of Marketing Research 36 (February): 132-141.
-
(1999)
Journal of Marketing Research
, vol.36
, Issue.FEBRUARY
, pp. 132-141
-
-
Grayson, K.1
Ambler, T.2
-
25
-
-
0002666695
-
Unilateral Commitments and the Importance of Process in Alliances
-
Gulati, R., T. Khanna, and N. Nohria. 1994. "Unilateral Commitments and the Importance of Process in Alliances." Sloan Management Review 35(3): 61-69.
-
(1994)
Sloan Management Review
, vol.35
, Issue.3
, pp. 61-69
-
-
Gulati, R.1
Khanna, T.2
Nohria, N.3
-
26
-
-
21344487054
-
Ethical and Legal Foundations of Relational Marketing Exchanges
-
Gundlach, Gregory T. and Patrick E. Murphy. 1993. "Ethical and Legal Foundations of Relational Marketing Exchanges." Journal of Marketing 57 (October): 35-46.
-
(1993)
Journal of Marketing
, vol.57
, Issue.OCTOBER
, pp. 35-46
-
-
Gundlach, G.T.1
Murphy, P.E.2
-
28
-
-
0002338090
-
Interfirm Adaptation in Business Relationships
-
Hallen, Lars, Jan Johanson, and Nazeem Seyed-Mohamed. 1991. "Interfirm Adaptation in Business Relationships." Journal of Marketing 55 (April): 29-37.
-
(1991)
Journal of Marketing
, vol.55
, Issue.APRIL
, pp. 29-37
-
-
Hallen, L.1
Johanson, J.2
Seyed-Mohamed, N.3
-
33
-
-
0003827687
-
-
Lexington, MA: Lexington Books
-
_ 1985b. Strategies for Joint Ventures. Lexington, MA: Lexington Books.
-
(1985)
Strategies for Joint Ventures
-
-
-
35
-
-
0003103075
-
Strategic Alliances and Partner Asymmetries
-
_. 1988. "Strategic Alliances and Partner Asymmetries." Management International Review 28:53-72.
-
(1988)
Management International Review
, vol.28
, pp. 53-72
-
-
-
36
-
-
0002508836
-
The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels
-
Heide, Jan B. and George John. 1988. "The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels." Journal of Marketing 52 (January): 20-35.
-
(1988)
Journal of Marketing
, vol.52
, Issue.JANUARY
, pp. 20-35
-
-
Heide, J.B.1
John, G.2
-
37
-
-
0001780550
-
Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships
-
_ and _. 1990. "Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships." Journal of Marketing Research 27 (February): 24-36.
-
(1990)
Journal of Marketing Research
, vol.27
, Issue.FEBRUARY
, pp. 24-36
-
-
-
38
-
-
0002178137
-
Do Norms Matter in Marketing Relationships
-
- and _. 1992. "Do Norms Matter in Marketing Relationships." Journal of Marketing 56 (April): 32-44.
-
(1992)
Journal of Marketing
, vol.56
, Issue.APRIL
, pp. 32-44
-
-
-
39
-
-
85048922864
-
Social Behavior as Exchange
-
Homans, George. 1958. "Social Behavior as Exchange." American Journal of Sociology 63 (May): 597-606.
-
(1958)
American Journal of Sociology
, vol.63
, Issue.MAY
, pp. 597-606
-
-
Homans, G.1
-
40
-
-
84925901515
-
The Nature and Scope of Marketing
-
Hunt, Shelby D. 1976. "The Nature and Scope of Marketing." Journal of Marketing 40 (July): 17-28.
-
(1976)
Journal of Marketing
, vol.40
, Issue.JULY
, pp. 17-28
-
-
Hunt, S.D.1
-
41
-
-
0031481605
-
A General Theory of Network Governance: Exchange Conditions and Social Mechanisms
-
Jones, Candace, William S. Hesterly, and Stephen P. Borgatti. 1997. "A General Theory of Network Governance: Exchange Conditions and Social Mechanisms." Academy of Management Review 22 (4): 911-945.
-
(1997)
Academy of Management Review
, vol.22
, Issue.4
, pp. 911-945
-
-
Jones, C.1
Hesterly, W.S.2
Borgatti, S.P.3
-
42
-
-
84989051609
-
Joint Ventures: Theoretical and Empirical Perspectives
-
Kogut, Bruce. 1988a. "Joint Ventures: Theoretical and Empirical Perspectives." Strategic Management Journal 9 (4): 319-332.
-
(1988)
Strategic Management Journal
, vol.9
, Issue.4
, pp. 319-332
-
-
Kogut, B.1
-
43
-
-
0001867690
-
A Generic Concept of Marketing
-
Kotler, Phillip. 1972. "A Generic Concept of Marketing." Journal of Marketing 36 (April): 46-54.
-
(1972)
Journal of Marketing
, vol.36
, Issue.APRIL
, pp. 46-54
-
-
Kotler, P.1
-
44
-
-
0642325914
-
Phillip Kotler Explores the New Marketing Paradigm
-
Spring
-
_. 1991. "Phillip Kotler Explores the New Marketing Paradigm." Review Marketing Science Newsletter Spring:1, 4-5.
-
(1991)
Review Marketing Science Newsletter
, pp. 1
-
-
-
45
-
-
0032371084
-
Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships
-
Kumar, Nirmalya, Lisa K. Scheer, and Jan-Benedict E. M. Steenkamp. 1998. "Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships." Journal of Marketing Research 35 (May): 225-235.
-
(1998)
Journal of Marketing Research
, vol.35
, Issue.MAY
, pp. 225-235
-
-
Kumar, N.1
Scheer, L.K.2
Steenkamp, J.E.M.3
-
46
-
-
0031095727
-
Alliances, External Technology Acquisition, and Discontinuous Technological Change
-
Lambe, C. Jay and Robert E. Spekman. 1997. "Alliances, External Technology Acquisition, and Discontinuous Technological Change." Journal of Product Innovation Management 14 (2): 102-116.
-
(1997)
Journal of Product Innovation Management
, vol.14
, Issue.2
, pp. 102-116
-
-
Lambe, C.J.1
Spekman, R.E.2
-
47
-
-
0030516173
-
Interdependency, Contracting, and Relational Behavior in Marketing Channels
-
Lusch, Robert F. and James R. Brown. 1996. "Interdependency, Contracting, and Relational Behavior in Marketing Channels." Journal of Marketing 60 (October): 19-38.
-
(1996)
Journal of Marketing
, vol.60
, Issue.OCTOBER
, pp. 19-38
-
-
Lusch, R.F.1
Brown, J.R.2
-
48
-
-
24644472088
-
Internet Intrigue-Intemet Deal Frenzy
-
Lyons, Daniel. 1996. "Internet Intrigue-Intemet Deal Frenzy." InfoWorld 18 (16): 1, 75, 78.
-
(1996)
InfoWorld
, vol.18
, Issue.16
, pp. 1
-
-
Lyons, D.1
-
50
-
-
84925930697
-
Structural Exchange and Marital Interaction
-
McDonald, Gerald W. 1981. "Structural Exchange and Marital Interaction." Journal of Marriage and the Family 35 (November): 825-839.
-
(1981)
Journal of Marriage and the Family
, vol.35
, Issue.NOVEMBER
, pp. 825-839
-
-
McDonald, G.W.1
-
51
-
-
0001902365
-
Communication Strategies in Marketing Channels: A Theoretical Perspective
-
Mohr, Jakki and John R. Nevin. 1990. "Communication Strategies in Marketing Channels: A Theoretical Perspective." Journal of Marketing 54 (October): 36-51.
-
(1990)
Journal of Marketing
, vol.54
, Issue.OCTOBER
, pp. 36-51
-
-
Mohr, J.1
Nevin, J.R.2
-
52
-
-
84989085629
-
Characteristics of Partnership Success: Partnership Attributes, Communication Behavior, and Conflict Resolution Techniques
-
_ and Robert E. Spekman. 1994. "Characteristics of Partnership Success: Partnership Attributes, Communication Behavior, and Conflict Resolution Techniques." Strategic Management Journal 15:135-152.
-
(1994)
Strategic Management Journal
, vol.15
, pp. 135-152
-
-
Spekman, R.E.1
-
53
-
-
0001154055
-
Relationships between Providers and Users of Marketing Research: The Dynamics of Trust Within and between Organizations
-
Moorman, Christine, Gerald Zaltman, and Rohit Deshpande. 1992. "Relationships Between Providers and Users of Marketing Research: The Dynamics of Trust Within and Between Organizations." Journal of Marketing Research 29 (August): 314-329.
-
(1992)
Journal of Marketing Research
, vol.29
, Issue.AUGUST
, pp. 314-329
-
-
Moorman, C.1
Zaltman, G.2
Deshpande, R.3
-
54
-
-
0039656230
-
Factors Affecting Trust in Market Research Relationships
-
_, Rohit Deshpande, and Gerald Zaltman. 1993. "Factors Affecting Trust in Market Research Relationships." Journal of Marketing 57 (January): 81-101.
-
(1993)
Journal of Marketing
, vol.57
, Issue.JANUARY
, pp. 81-101
-
-
Deshpande, R.1
Zaltman, G.2
-
55
-
-
21344475322
-
The Commitment-Trust Theory of Relationship Marketing
-
Morgan, Robert M. and Shelby D. Hunt. 1994. "The Commitment-Trust Theory of Relationship Marketing." Journal of Marketing 58 (July): 20-38.
-
(1994)
Journal of Marketing
, vol.58
, Issue.JULY
, pp. 20-38
-
-
Morgan, R.M.1
Hunt, S.D.2
-
56
-
-
70350246083
-
Relationship Marketing and Distribution Channels: Exploring Fundamental Issues
-
Nevin, John R. 1995. "Relationship Marketing and Distribution Channels: Exploring Fundamental Issues." Journal of the Academy of Marketing Science 23 (4): 327-334.
-
(1995)
Journal of the Academy of Marketing Science
, vol.23
, Issue.4
, pp. 327-334
-
-
Nevin, J.R.1
-
57
-
-
0003116555
-
Performance Outcomes of Purchasing Arrangements in Industrial BuyerVendor Relationships
-
Noordewier, Thomas G., George John, and John R. Nevin. 1990. "Performance Outcomes of Purchasing Arrangements in Industrial BuyerVendor Relationships." Journal of Marketing 54 (4): 80-93.
-
(1990)
Journal of Marketing
, vol.54
, Issue.4
, pp. 80-93
-
-
Noordewier, T.G.1
John, G.2
Nevin, J.R.3
-
58
-
-
0001462848
-
Determinants of Interorganizational Relationships: Integration and Future Directions
-
Oliver, Christine. 1990. "Determinants of Interorganizational Relationships: Integration and Future Directions." Academy of Management Review 15 (2): 241-265.
-
(1990)
Academy of Management Review
, vol.15
, Issue.2
, pp. 241-265
-
-
Oliver, C.1
-
59
-
-
0000456854
-
Markets, Bureaucracies and Clans
-
Ouchi, William G. 1980. "Markets, Bureaucracies and Clans." Administrative Science Quarterly 25 (March): 129-141.
-
(1980)
Administrative Science Quarterly
, vol.25
, Issue.MARCH
, pp. 129-141
-
-
Ouchi, W.G.1
-
60
-
-
21144478795
-
Strategic Alliance Structuring: A Game Theoretic and Transaction Cost Examination of InterFirm Cooperation
-
Parkhe, A. 1993. "Strategic Alliance Structuring: A Game Theoretic and Transaction Cost Examination of InterFirm Cooperation." Academy of Management Journal 36:794-829.
-
(1993)
Academy of Management Journal
, vol.36
, pp. 794-829
-
-
Parkhe, A.1
-
61
-
-
0003652559
-
-
Working paper, Emory University, Atlanta, GA
-
Parvatiyar, Atul, Jagdish N. Sheth, and F. Brown Whittington, Jr. 1992. "Paradigm Shift in Interfirm Marketing Relationships: Emerging Research Issues." Working paper, Emory University, Atlanta, GA.
-
(1992)
Paradigm Shift in Interfirm Marketing Relationships: Emerging Research Issues
-
-
Parvatiyar, A.1
Sheth, J.N.2
Brown Whittington Jr., F.3
-
62
-
-
0004226850
-
A Structural Analysis of Dominant Coalitions in Small Banks
-
Pearce, John A. II. 1995. "A Structural Analysis of Dominant Coalitions in Small Banks." Journal of Management 21 (November-December): 1075-1096.
-
(1995)
Journal of Management
, vol.21
, Issue.NOVEMBER-DECEMBER
, pp. 1075-1096
-
-
Pearce II, J.A.1
-
64
-
-
0031312752
-
Transaction Cost Analysis: Past, Present, and Future Applications
-
Rindfleisch, Aric and Jan B. Heide. 1997. "Transaction Cost Analysis: Past, Present, and Future Applications." Journal of Marketing 61 (4): 30-54.
-
(1997)
Journal of Marketing
, vol.61
, Issue.4
, pp. 30-54
-
-
Rindfleisch, A.1
Heide, J.B.2
-
65
-
-
1542362278
-
Developmental Processes of Cooperative Interorganizational Relationships
-
Ring, Peter and A. Van De Ven. 1994. "Developmental Processes of Cooperative Interorganizational Relationships." Academy of Management Review 19:90-118.
-
(1994)
Academy of Management Review
, vol.19
, pp. 90-118
-
-
Ring, P.1
Van De Ven, A.2
-
66
-
-
57649209186
-
Not so Different after All: A Cross-Discipline View of Trust
-
Rousseau, Denise M., Sim B. Sitkin, Ronald S. Burt, and Colin Camerer. 1998. "Not So Different After All: A Cross-Discipline View of Trust." Academy of Management Review 23 (3): 393-404.
-
(1998)
Academy of Management Review
, vol.23
, Issue.3
, pp. 393-404
-
-
Rousseau, D.M.1
Sitkin, S.B.2
Burt, R.S.3
Camerer, C.4
-
68
-
-
0032377919
-
The Grammars of Trust: A Model and General Implications
-
Sheppard, Blair H. and Dana Sherman. 1998. "The Grammars of Trust: A Model and General Implications." Academy of Management Review 23 (3): 422-437.
-
(1998)
Academy of Management Review
, vol.23
, Issue.3
, pp. 422-437
-
-
Sheppard, B.H.1
Sherman, D.2
-
69
-
-
0011154087
-
Creating Strategic Alliances Which Endure
-
Spekman, Robert E., Lynn A. Isabella, Thomas C. MacAvoy, and Theodore M. Forbes. 1996. "Creating Strategic Alliances Which Endure." Long Range Planning 29 (3): 346-357.
-
(1996)
Long Range Planning
, vol.29
, Issue.3
, pp. 346-357
-
-
Spekman, R.E.1
Isabella, L.A.2
MacAvoy, T.C.3
Forbes, T.M.4
-
71
-
-
0030486494
-
Controlling Supplier Opportunism in Industrial Relationships
-
Stump, Rodney L. and Jan B. Heide. 1996. "Controlling Supplier Opportunism in Industrial Relationships." Journal of Marketing Research 33 (November): 431-441.
-
(1996)
Journal of Marketing Research
, vol.33
, Issue.NOVEMBER
, pp. 431-441
-
-
Stump, R.L.1
Heide, J.B.2
-
74
-
-
0002812771
-
Symbiotic Marketing Revisited
-
_ and Daniel Rajararnam. 1986. "Symbiotic Marketing Revisited." Journal of Marketing 50 (January): 7-17.
-
(1986)
Journal of Marketing
, vol.50
, Issue.JANUARY
, pp. 7-17
-
-
Rajararnam, D.1
-
75
-
-
0041385347
-
The Changing Role of Marketing in the Corporation
-
Webster, Frederick E. 1992. "The Changing Role of Marketing in the Corporation." Journal of Marketing 56 (October): 1-17.
-
(1992)
Journal of Marketing
, vol.56
, Issue.OCTOBER
, pp. 1-17
-
-
Webster, F.E.1
-
78
-
-
0002705221
-
Transaction Cost Economics and Organization Theory
-
Eds. N. J. Smelser and R. Swedberg. Princeton, NJ: Princeton University Press
-
_. 1994. "Transaction Cost Economics and Organization Theory." In The Handbook of Economic Sociology. Eds. N. J. Smelser and R. Swedberg. Princeton, NJ: Princeton University Press, 77-107.
-
(1994)
The Handbook of Economic Sociology
, pp. 77-107
-
-
-
79
-
-
77951511906
-
An Integrated Model of Buyer-Seller Relationships
-
Wilson, David T. 1995. "An Integrated Model of Buyer-Seller Relationships." Journal of the Academy of Marketing Science 23 (4): 335-345.
-
(1995)
Journal of the Academy of Marketing Science
, vol.23
, Issue.4
, pp. 335-345
-
-
Wilson, D.T.1
-
80
-
-
85025214884
-
From Transaction Cost to Transactional Value Analysis: Implications for the Study of Interorganizational Strategies
-
Zajac, Edward J. and Cyrus P. Olsen. 1993. "From Transaction Cost to Transactional Value Analysis: Implications for the Study of Interorganizational Strategies." Journal of Management Studies 30 (1): 131-145.
-
(1993)
Journal of Management Studies
, vol.30
, Issue.1
, pp. 131-145
-
-
Zajac, E.J.1
Olsen, C.P.2
|