Exploring customer brand engagement: Definition and themes

Journal of Strategic Marketing

Volumn 19, Issue 7, 2011, Pages 555-573

  Hollebeek, Linda ^a  

^a UNIVERSITY OF AUCKLAND BUSINESS SCHOOL   (New Zealand)

Author keywords

brands; conceptualization; customer engagement; in depth interviews focus group

Indexed keywords

EID: 84858955233     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254X.2011.599493     Document Type: Review

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