Is Beauty in the Aisles of the Retailer? Package Processing in Visually Complex Contexts

Journal of Retailing

Volumn 90, Issue 4, 2014, Pages 524-537

  Orth, Ulrich R ^a   Crouch, Roberta C ^b  

^a UNIVERSITY OF KIEL   (Germany)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Attractiveness; Design; Field dependence; Fluency; Shopping goal; Visual complexity

Indexed keywords

EID: 84926096975     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2014.05.004     Document Type: Article

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