Product value importance and consumer preference for visual complexity and symmetry

European Journal of Marketing

Volumn 44, Issue 9, 2010, Pages 1437-1452

  Creusen, Mariëlle E H ^a   Veryzer, Robert W ^b   Schoormans, Jan P L ^a  

^a Swedish School of Economics and Business Administration   (Netherlands)

^b Robert Veryzer Research   (United States)

Author keywords

Consumer behaviour; Consumer psychology; Product design; Visual perception

Indexed keywords

EID: 77956204650     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011062916     Document Type: Article

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