Visual attention to repeated print advertising: A test of scanpath theory

Journal of Marketing Research

Volumn 36, Issue 4, 1999, Pages 424-438

  Pieters, Rik ^a   Rosbergen, Edward ^a   Wedel, Michel ^a  

^a NONE

Author keywords

[No Author keywords available]

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EID: 0033236253     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151998     Document Type: Article

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