Servicescape interior design and consumers' personality impressions

Journal of Services Marketing

Volumn 26, Issue 3, 2012, Pages 194-203

  Orth, Ulrich R ^a   Heinrich, Frauke ^b   Malkewitz, Keven ^c  

^a UNIVERSITY OF KIEL   (Germany)

^b Gebr Lembcke GmbH and Co   (Germany)

^c WESTERN OREGON UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Customer services management; Design experts; Gestalt; Personality; Store interior; Wine

Indexed keywords

EID: 84861311258     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041211223997     Document Type: Article

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