I see what you don't see: The role of individual differences in field dependence-independence as a predictor of product placement recall and brand liking

Journal of Advertising

Volumn 40, Issue 4, 2011, Pages 85-99

  Matthes, Jörg ^a   Wirth, Werner ^b   Schemer, Christian ^b   Kissling, Anna Katerina ^b  

^a UNIVERSITY OF VIENNA   (Austria)

^b UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84555206046     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400406     Document Type: Article

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