An eye-tracking investigation of internet consumers' decision deliberateness

Internet Research

Volumn 21, Issue 5, 2011, Pages 541-561

  Huang, Yu feng ^a   Kuo, Feng yang ^a  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Consumer behaviour; Decision making; Decision process; Eye movements; Eyes; Information presentations; Positive emotion; Table; Web map

Indexed keywords

EID: 80054834083     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241111176362     Document Type: Article

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