When Do Large Product Assortments Benefit Consumers? An Information-Processing Perspective

Journal of Retailing

Volumn 85, Issue 3, 2009, Pages 288-297

  Boyd, D Eric ^a   Bahn, Kenneth D ^a  

^a JAMES MADISON UNIVERSITY   (United States)

Author keywords

Assortment; Decision making; Heuristic Systematic Model; Optimal stimulation level

Indexed keywords

EID: 69349083724     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2009.05.008     Document Type: Article

References (36)

1. Baron R.M., and Kenny D.A. The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations. Journal of Personality and Social Psychology 51 6 (1986) 1173-1182
2. Berlyne D.E. Conflict, Arousal and Curiosity (1960), McGraw-Hill Book Company, New York
3. Berlyne D.E. Curiosity and Exploration. Science 153 3731 (1966) 25-33
4. Broniarczyk S.M. In: Haugtvedt C.P., Herr P.M., and Kardes F.R. (Eds). Product Assortment Handbook of Consumer Psychology (2008), Lawrence Elbaum Associates, New York 755-780
5. Broniarczyk S.M., Hoyer W.D., and McAlister L. Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction. Journal of Marketing Research 35 May (1998) 166-176
6. Campbell M.C., and Goodstein R.C. The Moderating Effect of Perceived Risk on Consumers' Evaluations of Product Incongruity: Preference for the Norm. Journal of Consumer Research 28 December (2001) 439-449
7. Chaiken S. Heuristic Versus Systematic Information Processing and the Use of Source Versus Attribute Cues in Persuasion. Journal of Personality and Social Psychology 39 November (1980) 752-766
8. Chaiken S. In: Zanna M.P., et al. (Ed). The Heuristic-Systematic Model of Persuasion in Social Influence: The Ontario Symposium Vol. 5 (1987), Erlbaum, Hillsdale, NJ 3-39
9. Chaiken S., Akiva L., and Eagly A.H. In: Uleman J.S., and Bargh J.A. (Eds). Heuristic and Systematic Information Processing Within and Beyond the Persuasion Context, Unintended Thought: Causes and Consequences for Judgment, Emotion and Behavior (1989), Guilford Press, New York 212-252
10. Chen S., and Chaiken S. In: Chaiken S., and Trope Y. (Eds). The Heuristic-Systematic Model in its Broader Context Dual-Process Theories in Social Psychology 73-96 (1999), Guilford Press, New York, NY
11. Chernev A. The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic. Journal of Marketing Research 45 2 (2008) 171-181
12. Chernev A. Decision Focus and Consumer Choice among Assortments. Journal of Consumer Research 33 1 (2006) 50-59
13. Dabholkar P.A., and Bagozzi R.P. An Attitudinal Model of Technology-based Self-service: Moderating Effects of Consumer Traits and Situational Factors. Journal of the Academy of Marketing Science 30 3 (2002) 184-201
14. Eagly A.H., and Chaiken S. The Psychology of Attitudes (1993), Harcourt Brace Jovanovich, Fort Worth, TX
15. Fiske D.W., and Maddi S.R. Functions of Varied Experiences (1961), Dorsey, Homewood, IL
16. Hazelwood, J. Doug and Shelly Chaiken (1990), "Personal Relevance, Majority Influence and the Law of Large Numbers," Paper Presented at The Meeting of the American Psychological Association, Boston (August).
17. Hebb D.O. Drives and the C.N.S. (Conceptual Nervous System). Psychological Review 62 (1955) 243-254 (July)
18. Huffman C., and Kahn B.E. Variety for Sale: Mass Customization or Mass Confusion?. Journal of Retailing 74 4 (1998) 491-513
19. Kahn B.E., and Lehman D.R. Modeling Choice Among Assortments. Journal of Retailing 67 3 (1991) 274-299
20. Kalyanam K., Borle S., and Boatwrightm P. Deconstructing Each Item's Category Contribution. Marketing Science 26 May/June (2007) 327-343
21. Koelemeijer K., and Oppewal H. Assessing the Effects of Assortment and Ambience: A Choice Experimental Approach. Journal of Retailing 75 Autumn (1999) 319-345
22. Leuba C. Toward Some Integration of Learning Theories: The Concept of Optimal Stimulation. Psychological Reports 1 (1955) 27-33
23. Martin B.A.S. Using the Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary. Journal of Consumer Research 31 1 (2004) 136-149
24. Mehrabian A., and Russell J.A. An Approach to Environmental Psychology (1974), MIT Press, Cambridge, MA
25. Menon S., and Kahn B.E. The Impact of Context on Variety Seeking in Product Choices. Journal of Consumer Research 22 3 (1995) 285-295
26. Muller D., Judd C.M., and Yzerbyt V.Y. When Moderation is Mediated and Mediation is Moderated. Journal of Personality and Social Psychology 89 6 (2005) 852-863
27. Patrick V.M., and Park C.W. Paying Before Consuming: Examining the Robustness of Consumers' Preference for Prepayment. Journal of Retailing 82 3 (2006) 165-175
28. Preacher K.J., and Hayes A.F. SPSS and SAS Procedures for Estimating Indirect Effects in Simple Mediation Models. Behavioral Research Methods 36 4 (2004) 717-731
29. Raju P.S. Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior. Journal of Consumer Research 7 December (1980) 272-282
30. Spiggle S. Analysis and Interpretation of Qualitative Data in Consumer Research. Journal of Consumer Research 21 4 (1994) 491-503
31. Steenkamp J.-B., and Baumgartner E.M. The Role of Optimum Stimulation Level in Exploratory Consumer Behavior. Journal of Consumer Research 19 3 (1992) 434-448
32. Thomas D. A General Inductive Approach for Qualitative Data Analysis. American Journal of Evaluation 27 2 (2006) 237-246
33. van Herpen E., and Pieters R. Anticipated Identification Costs: Improving Assortment Evaluation by Diagnostic Attributes. International Journal of Research in Marketing 24 1 (2007) 77-88
34. Weary G., and Jacobson J.A. Causal Uncertainty Beliefs and Diagnostic Information Seeking. Journal of Personality and Social Psychology 73 October (1997) 839-848
35. Zuckerman M. In: Zubek J.##P. (Ed). Theoretical Formulations: I Sensory Deprivation: Fifteen Years of Research (1969), Appleton-Century-Crofts, New York
36. Zuckerman M. In: Spielberger C.D., and Sarason I.G. (Eds). One Person's Stress Is Another Person's Pleasure, Stress and Emotion, Anxiety, Anger and Curiosity, Vol. 14 (1991), Hemisphere, New York 31-45