Understanding consumers' in-store visual perception: The influence of package design features on visual attention

Journal of Retailing and Consumer Services

Volumn 20, Issue 2, 2013, Pages 234-239

  Clement, Jesper ^a   Kristensen, Tore ^a   Grønhaug, Kjell ^b  

^a Department of Marketing ^*  (Denmark)

^b NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

Decision making; Design features; Eye tracking; In store; Visual attention

Indexed keywords

CONSUMPTION BEHAVIOR; DECISION MAKING; DESIGN; PERCEPTION; RETAILING; SHOPPING ACTIVITY;

EID: 84875219922     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2013.01.003     Document Type: Article

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