The influence of self-view on context effects: How display fixtures can affect product evaluations

Journal of Marketing Research

Volumn 46, Issue 1, 2009, Pages 37-45

  Zhu, R U I ^a   Meyers Levy, Joan ^b  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

Context effects; Display fixture; Self view

Indexed keywords

EID: 60349131583     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.46.1.37     Document Type: Article

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