The Accuracy of Design-based Judgments: A Constructivist Approach

Journal of Retailing

Volumn 88, Issue 3, 2012, Pages 421-436

  Orth, Ulrich R ^a,b   Malkewitz, Keven ^c  

^a UNIVERSITY OF KIEL   (Germany)

^b UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^c WESTERN OREGON UNIVERSITY   (United States)

Author keywords

Brand; Consensus; Package design; Personality; Quality

Indexed keywords

EID: 84865409335     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.11.004     Document Type: Article

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