Between two brands: A goal fluency account of brand evaluation

Journal of Marketing Research

Volumn 43, Issue 3, 2006, Pages 374-385

  Labroo, Aparna A ^a   Lee, Angela Y ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33748552007     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.3.374     Document Type: Review

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