Cultural differences in brand extension evaluation: The influence of analytic versus holistic thinking

Journal of Consumer Research

Volumn 33, Issue 4, 2007, Pages 529-536

  Monga, Alokparna Basu ^a   John, Deborah Roedder ^b  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33947211987     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/510227     Document Type: Article

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