The complexity of context: A service ecosystems approach for international marketing

Journal of International Marketing

Volumn 21, Issue 4, 2013, Pages 1-20

  Akaka, Melissa Archpru ^a   Vargo, Stephen L ^b   Lusch, Robert F ^c,d  

^a UNIVERSITY OF DENVER   (United States)

^b UNIVERSITY OF HAWAII   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

^d UNIVERSITY OF ARIZONA   (United States)

Author keywords

Institutions; Marketing theory; Service ecosystems; Service dominant logic; Value cocreation

Indexed keywords

EID: 84901503794     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jim.13.0032     Document Type: Article

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