Roles as resources: A social roles perspective of change in value networks

Marketing Theory

Volumn 11, Issue 3, 2011, Pages 243-260

  Akaka, Melissa Archpru ^a   Chandler, Jennifer D ^b  

^a UNIVERSITY OF HAWAII   (United States)

^b CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

co production; resources; social roles; value co creation; value networks

Indexed keywords

EID: 80053512770     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593111408172     Document Type: Article

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