Global consumer innovativeness: Cross-country differences and demographic commonalities

Journal of International Marketing

Volumn 17, Issue 2, 2009, Pages 1-22

  Tellis, Gerard J ^a,b   Yin, Eden ^c   Bell, Simon ^d  

^a Neely Chair of American Enterprise   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^c UNIVERSITY OF CAMBRIDGE   (United Kingdom)

^d UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

Consumer innovativeness; Cross cultural research; Global strategy; Innovation; New products

Indexed keywords

EID: 67649957941     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.17.2.1     Document Type: Article

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