An exploration of networks in value cocreation: A service-ecosystems view

Review of Marketing Research

Volumn 9, Issue , 2012, Pages 13-50

  Akaka, Melissa Archpru ^a   Vargo, Stephen L ^a   Lusch, Robert F ^a  

^a NONE

Author keywords

Networks; S D logic; Service ecosystems; Service dominant logic; Value cocreation

Indexed keywords

EID: 84884763934     PISSN: 15486435     EISSN: 19447035     Source Type: Book Series    
DOI: 10.1108/S1548-6435(2012)0000009006     Document Type: Article

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