Limits of internationalization theories in an unlimited world

International Marketing Review

Volumn 19, Issue 5, 2002, Pages 436-449

  Axinn, Catherine N ^a   Matthyssens, Paul ^b,c  

^a OHIO UNIVERSITY   (United States)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^c HASSELT UNIVERSITY   (Belgium)

Author keywords

Global marketing; International business; International marketing; Manufacturing strategy; Organizational behaviour; Organizational theory

Indexed keywords

EID: 0442263375     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330210445275     Document Type: Review

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