Evolving service for a complex, resilient, and sustainable world

Journal of Marketing Management

Volumn 28, Issue 13-14, 2012, Pages 1491-1503

  Lusch, Robert F ^a   Spohrer, James C ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b IBM ALMADEN RESEARCH CENTER   (United States)

Author keywords

complexity; innovation; service sciene; Service Dominant Logic; systems thinking

Indexed keywords

EID: 84870895989     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2012.744801     Document Type: Note

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