Global brand positioning and perceptions: International advertising and global consumer culture

International Journal of Advertising

Volumn 29, Issue 1, 2010, Pages

  Akaka, Melissa Archpru ^a   Alden, Dana L ^a  

^a UNIVERSITY OF HAWAII   (United States)

Author keywords

[No Author keywords available]

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EID: 77749258757     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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