A cross-national and cross-cultural approach to global market segmentation: An application using consumers' perceived service quality

Journal of International Marketing

Volumn 18, Issue 3, 2010, Pages 18-40

  Agarwal, James ^a   Malhotra, Naresh K ^b,c   Bolton, Ruth N ^d  

^a UNIVERSITY OF CALGARY   (Canada)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

^c GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^d Marketing Science Institute   (United States)

Author keywords

Cross cultural research; Cross national research; Global market segmentation; Perceived service quality; Structural equation modeling

Indexed keywords

EID: 77956568935     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.18.3.18     Document Type: Article

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