The changing dynamic of consumer behavior: Implications for cross-cultural research

International Journal of Research in Marketing

Volumn 14, Issue 4, 1997, Pages 379-395

  Douglas, Susan P ^a   Craig, C Samuel ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Consumer behavior; Cross cultural research; Research design; Unit of analysis

Indexed keywords

EID: 0031256397     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(97)00026-8     Document Type: Article

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