Standardization/adaptation of international marketing strategy:Necessary conditions for the advancement of knowledge

International Marketing Review

Volumn 20, Issue 6, 2003, Pages 588-603

  Ryans, John K ^a   Griffith, David A ^b   Steven White, D ^c  

^a BOWLING GREEN STATE UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c UNIVERSITY OF MASSACHUSETTS DARTMOUTH   (United States)

Author keywords

International marketing; Knowledge management; Standardization

Indexed keywords

EID: 0347588167     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330310505204     Document Type: Review

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