Progress and promise: The last decade of international marketing research

Journal of Business Research

Volumn 58, Issue 5, 2005, Pages 611-618

  Nakata, Cheryl ^a   Huang, Yili ^a  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

International marketing; Literature review; Method; Theory

Indexed keywords

EID: 11444262870     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2003.10.001     Document Type: Article

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