Understanding multi-level institutional convergence effects on international market segments and global marketing strategy

Journal of World Business

Volumn 45, Issue 1, 2010, Pages 59-67

  Griffith, David A ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Convergence; Institutional economics; Market segments; Marketing strategy

Indexed keywords

EID: 70449657570     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2009.04.006     Document Type: Article

References (96)

1. Aaby N.E., and Slater S.F. Management influences on export performance: Review of the empirical literature, 1978-88. International Marketing Review 6 4 (1989) 7-26
2. Ahlstrom D., Bruton G.D., and Yeh K.S. Private firms in China: Building legitimacy in an emerging economy. Journal of World Business 43 (2008) 385-399
3. Akhter S.H. Is globalization what is it cracked up to be? Economic freedom, corruption, and human development. Journal of World Business 39 3 (2004) 283-295
4. Anderson E., and Gatignon H. Modes of foreign entry: A transaction cost analysis and propositions. Journal of International Business Studies 17 3 (1986) 1-26
5. Askegaard S., and Madsen T.K. The local and the global: Exploring traits of homogeneity and heterogeneity in European food cultures. International Business Review 7 6 (1998) 549-568
6. Astley W.G., and Van de Ven A.H. Central perspectives and debates in organization theory. Administrative Science Quarterly 28 2 (1983) 245-273
7. Baalbaki I.S., and Malhotra N.K. Marketing management bases for international market segmentation: An alternative look at the standardization/customization debate. International Marketing Review 19 1 (1993) 19-44
8. Baalbaki I.S., and Malhotra N.K. Standardization versus customization in international marketing: An investigation using bridging conjoint analysis. Journal of the Academy of Marketing Science 23 3 (1995) 182-194
9. Bello D.C., and Gilliland D.I. The effect of output controls, process controls, and flexibility on export channel performance. Journal of Marketing 61 1 (1997) 22-38
10. Blackwell R., Ajami R., and Stephan K. Winning the global advertising race: Planning globally, acting locally. Journal of International Consumer Marketing 3 2 (1992) 97-120
11. Bolton R.N., and Myers M.B. Price-based global market segmentation for services. Journal of Marketing 67 3 (2003) 108-128
12. Bourgeois III L.J. Strategy and environment: A conceptual integration. Academy of Management Review 5 1 (1980) 25-39
13. Capelleras J.-L., Mole K.F., Greene F.J., and Storey D.J. Do more heavily regulated economies have poorer performing new ventures? Evidence from Britain and Spain. Journal of International Business Studies 39 4 (2008) 688-704
14. Cavusgil S.T. Pricing for global markets. Columbia Journal of World Business 31 (1996, Winter) 67-78
15. Cavusgil S.T., and Zou A. Marketing strategy-performance relationship: An investigation of the empirical link in export market venture. Journal of Marketing 58 1 (1994) 1-21
16. Cavusgil S.T., Zou A., and Naidu G.M. Product and promotional adaptation in export ventures: An empirical investigation. Journal of International Business Studies 24 3 (1993) 479-506
17. Chelminski P., and Coulter R.A. The effects of cultural individualism and self-confidence on propensity to voice: From theory to measurement to practice. Journal of International Marketing 15 4 (2007) 94-118
18. Child J. Organizational structure, environment and performance: The role of strategic choice. Sociology 6 1 (1972) 1-22
19. Child J. Strategic choice in the analysis of action, structure, organizations and environment: Retrospect and prospect. Organization Studies 18 1 (1997) 43-76
20. Clark T. International marketing and national character: A review and proposal for an integrative theory. Journal of Marketing 54 4 (1990) 66-79
21. Davis L., and North D. Institutional change and American economic growth: A first step toward a theory of institutional innovation. Journal of Economic History, March (1970) 131-149
22. Dawar N., and Parker P. Marketing universals: Consumer' use of brand name, price, physical appearance, and retailer reputation as signals of product quality. Journal of Marketing 54 2 (1994) 81-95
23. Day E., Fox R.J., and Huszagh S.M. Segmenting the global market for industrial goods: Issues and implications. International Marketing Review 5 3 (1988) 14-27
24. Djankov, S., La Porta, R., Lopez-de-Silanes, F., & Shleifer, A. (2000). The regulation of entry (NBER Working Paper 7892).
25. Douglas S.P., and Wind Y. The myth of globalization. Columbia Journal of World Business 22 (1987, Winter) 19-29
26. Dow D. A note on psychological distance and export market selection. Journal of International Marketing 8 1 (2000) 51-64
27. Edelman L.B., and Suchman M.C. The legal environments of organizations. Annual Review of Sociology 23 (1997) 479-515
28. Forsythe S., Kim J.O., and Petee T. Product cue usage in two Asian markets: A cross-cultural comparison. Asia Pacific Journal of Management 16 2 (1999) 275-292
29. Franke R.H., Hofstede G., and Bond M.H. Cultural roots of economic performance: A research note. Strategic Management Journal 12 1 (1991) 165-173
30. Friedrich C.J., and Brzezinski Z.K. Totalitarian dictatorship and autocracy (1965), Harvard University Press, Cambridge
31. Ghemawat P. Semiglobalization and international business strategy. Journal of International Business Studies 34 2 (2003) 138-152
32. Goerzen A., and Beamish P.W. Geographic scope and multinational enterprise performance. Strategic Management Journal 24 13 (2003) 1289-1306
33. Gomez-Meija L.R., and Palich L.E. Cultural diversity and the performance of multinational firms. Journal of International Business Studies 28 2 (1997) 309-336
34. Griffith D.A., Cavusgil S.T., and Xu S. Emerging themes in international business research. Journal of International Business Studies 39 7 (2008) 1120-1235
35. Griffith D.A., Chandra A., and Ryans Jr. J.K. Examining the intricacies of promotion standardization: Factors influencing advertising message and packaging. Journal of International Marketing 11 3 (2003) 30-47
36. Gu F.F., Hung K., and Tse D.K. When does guanxi matter? Issues of capitalization and its dark sides. Journal of Marketing 72 4 (2008) 12-29
37. Harvey M.G. A model to determine standardization of the advertising process in international markets. Journal of Advertising Research 33 4 (1993) 57-64
38. Harvey M.G., Kiessling T., and Richey R.G. Global social time perspectives in marketing: A strategic reference point theory application. International Marketing Review 25 2 (2008) 146-165
39. Hofstede G. Culture's consequences. 2nd ed. (2001), Sage, Thousand Oaks, CA
40. Holm H., and Sorenson G. Whose world order? Uneven globalization and the end of cold war (1995), Westview Press, Boulder, Colorado
41. Homburg C., Kuester S., Beutin N., and Menon A. Determinants of customer benefits in business-to-business markets: A cross-cultural comparison. Journal of International Marketing 13 3 (2005) 1-31
42. Houston D.A., and Sherman S.J. Cancellation and focus: The role of shared and unique features in the choice process. Journal of Experimental Social Psychology 31 4 (1995) 357-378
43. Jackson G., and Deeg R. Comparing capitalism: Understanding institutional diversity and its implications for international business. Journal of International Business Studies 39 4 (2008) 540-561
44. Jain S.C. Standardization of international marketing strategy: Some hypotheses. Journal of Marketing 53 1 (1989) 70-79
45. Kahle L.R. The nine nations of North America and the value basis of geographic segmentation. Journal of Marketing 59 2 (1986) 37-47
46. Katsikeas C.A., Samiee S., and Theodosiou M. Strategy fit and performance consequences of international marketing standardization. Strategic Management Journal 27 (2006) 867-890
47. Kirkman B.L., Lowe K.B., and Gibson C.B. A quarter century of culture's consequences: A review of empirical research incorporating Hofstede's cultural values framework. Journal of International Business Studies 37 3 (2006) 285-320
48. Kotabe M., and Helsen K. Global marketing management. 2nd ed. (2001), Wiley, New York
49. La Porta R., Lopez-De-Silanes F., Shleifer A., and Vishny R.W. Law and finance. Journal of Political Economy 106 (1998) 1113-1155
50. Lages L.F., Jap S., and Griffith D.A. The role of past performance in export ventures: A short-term reactive approach. Journal of International Business Studies 39 2 (2008) 304-325
51. Lazer W., and Shaw E.H. Global marketing management: At the dawn of the new millennium. Journal of International Marketing 8 1 (2000) 65-77
52. Lee D.Y., and Dawes P.L. Guanxi, trust and long-term orientation in Chinese business markets. Journal of International Marketing 13 2 (2005) 28-56
53. Levitt T. The globalization of markets. Harvard Business Review 61 (1983) 92-102
54. In: Lipset S.M. (Ed). The encyclopedia of democracy (1995), Congressional Quarterly, Washington, DC
55. Luk C.-L., Yau O.H.M., Sin Y.M., Tse A.C.B., Chow R.P.M., and Lee J.S.Y. The effects of social capital and organizational innovativeness in different institutional contexts. Journal of International Business Studies 39 4 (2008) 589-612
56. Luo Y. Transactional characteristics, institutional environments and joint venture contracts. Journal of International Business Studies 36 2 (2005) 209-230
57. Luo Y. A coopetition perspective of global competition. Journal of World Business 42 2 (2007) 129-144
58. Luo Y., and Park S.H. Strategic alignment and performance of market-seeking MNCs in China. Strategic Management Journal 22 2 (2001) 141-155
59. Morgan N.A., Kaleka A., and Katsikeas C.S. Antecedents of export venture performance: A theoretical model and empirical assessment. Journal of Marketing 68 1 (2004) 90-108
60. Myers M.B., and Harvey M.G. The value of pricing control in export channels: A governance perspective. Journal of International Marketing 9 4 (2001) 1-29
61. North D.C. Institutions institutional change and economic performance (1990), Cambridge University Press, New York
62. Okazaki S., Taylor C.R., and Doh J.P. Market convergence and advertising standardization in the European Union. Journal of World Business 42 4 (2007) 384-400
63. Onkvisit S., and Shaw J.J. Standardized international advertising: A review and critical evaluation of the theoretical and empirical evidence. Columbia Journal of World Business 22 3 (1987) 43-55
64. Onkvisit S., and Shaw J.J. Standardized international advertising: Some research issues and implications. Journal of Adverting Research 39 6 (1999) 19-24
65. Ozsomer A., and Prussia G.E. Competing perspectives in international marketing strategy: Contingency and process models. Journal of International Marketing 8 1 (2000) 27-50
66. Peerenboom R. Seek truth from facts: An empirical study of enforcement of arbitral awards in the PRC. The American Journal of Comparative Law 49 2 (2001) 249-327
67. Rodriguez P., Siegel D.S., Hillman A., and Eden L. Three lenses on the multinational enterprise: Politics, corruption, and corporate social responsibility. Journal of International Business Studies 37 6 (2006) 733-746
68. Rosen B.N., and Sloane G.B. Environmental product standards, trade and European consumer goods marketing processes, threats and opportunities. Journal of World Business 30 1 (1995) 74-86
69. Roskin M.G., Cord R.L., Medeiros J.A., and Jones W.S. Political science: An introduction. 7th ed. (2000), Prentice Hall, Upper Saddle River, NJ
70. Ryans Jr. J.K. Is it too soon to put a tiger in every tank?. Columbia Journal of World Business 2 2 (1969) 69-75
71. Ryans Jr. J.K., Griffith D.A., and Jain S. A historical examination of the evolution of international advertising standardization/adaptation thought and needed foundations for advancement. In: Boddewyn J.J. (Ed). International business scholarship: AIB fellow on the first 50 years and beyond Vol. 14 (2008), Elsevier Science Publishers 279-293
72. Ryans Jr. J.K., Griffith D.A., and White S.D. Standardization/adaptation of international marketing strategy. International Marketing Review 20 6 (2003) 588-603
73. Sanchez-Peinado E., Pla-Barber J., and Hébert L. Strategic variables that influence entry mode choice in service firms. Journal of International Marketing 15 1 (2007) 67-91
74. Scott W.R. Institutions and organizations (1995), Sage Publications, Thousand Oaks, CA
75. Seggie S.H., and Griffith D.A. The resource matching foundations of competitive advantage: An alternative perspective on the globalization of service firms. International Marketing Review 25 3 (2008) 262-275
76. Shane S. Uncertainty avoidance and preference for innovation championing roles. Journal of International Business Studies 26 1 (1995) 47-68
77. Shoham A., Brencic M.M., Virant V., and Ruvio A. International standardization of channel management and its behavioral and performance outcomes. Journal of International Marketing 16 2 (2008) 120-151
78. Sirmon D.G., and Lane P.J. A model of cultural differences and international alliance performance. Journal of International Business Studies 35 4 (2004) 306-319
79. Slocum Jr. J.W., Conder W., Corradini E., Foster R., Frazer R., Lei D., et al. Fermentation in the China beer industry. Organizational Dynamics 35 (2006) 32-48
80. Solberg C.A. Standardization or adaptation of the international marketing mix: The role of the local subsidiary/representative. Journal of International Marketing 8 1 (2000) 78-98
81. Solberg C.A. Product complexity and cultural distance effects on managing international distributor relationships: A contingency approach. Journal of International Marketing 16 3 (2008) 57-83
82. Song M., Nason R.W., and Di Benedetto C.A. Distinctive marketing and information technology capabilities and strategic types: A cross-national investigation. Journal of International Marketing 61 1 (2008) 4-38
83. Sousa C.M.P., and Bradley F. Antecedents of international pricing adaptation and export performance. Journal of World Business 43 3 (2008) 307-320
84. Steenkamp J.-B.E.M., and Ter Hofstede F. International market segmentation: Issues and perspectives. International Journal of Research in Marketing 19 3 (2002) 185-213
85. Szymanski D.M., Bharadwaj S.G., and Varadarajan P.R. Standardization versus adaptation of international marketing strategy: An empirical investigation. Journal of Marketing 57 4 (1993) 1-17
86. Taylor C.R., and Okazaki S. Who standardizes advertising more frequently, and why do they do so? A comparison of U.S. and Japanese subsidiaries' advertising practices in the European Union. Journal of International Marketing 14 1 (2006) 98-120
87. Theodosiou M., and Katsikeas C.S. Factors influencing the degree of international pricing strategy standardization of multinational corporations. Journal of International Marketing 9 3 (2001) 1-18
88. Triandis H.C. Individualism and collectivism (1995), Westview Press, Boulder, CO
89. Trompenaars F., and Hampden-Turner C. Riding the waves of culture. 2nd ed. (1998), McGraw-Hill, New York
90. Venkatraman N., and Prescott J.E. Environment-strategy coalignment: An empirical test of its performance implications. Strategic Management Journal 11 1 (1990) 1-23
91. Wedel M., and Kamakura W.A. Market segmentation: Conceptual and methodological foundations (1999), Kluwer Academic Publishers, Boston, MA
92. Wind Y. The myth of globalization. Journal of Consumer Marketing 3 2 (1986) 23-26
93. Xu S., Cavusgil S.T., and White J.C. The impact of strategic fit among strategy, structure, and processes on multinational corporation performance: A multimethod assessment. Journal of International Marketing 14 2 (2006) 1-31
94. Zhang C., Griffith D.A., and Cavusgil S.T. The dissolution of international distribution relationships: A process framework and propositions. Journal of International Marketing 14 2 (2006) 85-115
95. Zhang C., Hu Z., and Gu F.F. Intra- and interfirm coordination of export manufactures: A cluster analysis of indigenous Chinese exporters. Journal of International Marketing 16 3 (2008) 108-135
96. Zou S., and Cavusgil S.T. The GMS: A broad conceptualization of global marketing strategy and its effect on firm performance. Journal of Marketing 66 4 (2002) 40-56