International marketing as a field of study: A critical assessment of earlier development and a look forward

Journal of International Marketing

Volumn 13, Issue 4, 2005, Pages 1-27

  Cavusgil, S Tamer ^a   Deligonul, Seyda ^b   Yaprak, Attila ^c  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b ST JOHN FISHER COLLEGE   (United States)

^c WAYNE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29344437302     PISSN: 1069031X     EISSN: None     Source Type: Journal    
DOI: 10.1509/jimk.2005.13.4.1     Document Type: Review

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