Marketing management in a complex adaptive system: An initial framework

European Journal of Marketing

Volumn 38, Issue 5-6, 2004, Pages 556-572

  Wollin, Drew ^a   Perry, Chad ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF SOUTHERN QUEENSLAND   (Australia)

Author keywords

Adaptive system theory; Chaos theory; Complexity theory; Marketing management; Marketing theory

Indexed keywords

EID: 36848999222     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410529213     Document Type: Article

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