Determinants of E-WOM influence: The role of consumers' internet experience

Journal of Theoretical and Applied Electronic Commerce Research

Volumn 9, Issue 1, 2014, Pages 28-43

  López, Manuela ^a   Sicilia, María ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

E WOM; Internet experience; Source credibility; Valence; Volume

Indexed keywords

EID: 84897745448     PISSN: None     EISSN: 07181876     Source Type: Journal    
DOI: 10.4067/S0718-18762014000100004     Document Type: Article

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