Electronic word-of-mouth: Challenges and opportunities

Procedia Computer Science

Volumn 3, Issue , 2011, Pages 42-46

  Jalilvand, Mohammad Reza ^a   Esfahani, Sharif Shekarchizadeh ^a   Samiei, Neda ^a  

^a UNIVERSITY OF ISFAHAN   (Iran)

Author keywords

Consumer behavior; Online consumer; Word of mouth

Indexed keywords

CONSUMER BEHAVIORS; CONSUMER PURCHASE; CONTACT BOUNDARY; INFORMATION TRANSMISSION; ONLINE CONSUMERS; ONLINE SOCIAL NETWORKS; WORD OF MOUTH;

ELECTRONIC COMMERCE; PURCHASING; SOCIAL SCIENCES COMPUTING;

INFORMATION TECHNOLOGY;

EID: 79952494537     PISSN: None     EISSN: 18770509     Source Type: Conference Proceeding    
DOI: 10.1016/j.procs.2010.12.008     Document Type: Conference Paper

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