How consumers evaluate eWOM (electronic word-of-mouth) messages

Cyberpsychology and Behavior

Volumn 12, Issue 2, 2009, Pages 193-197

  Doh, Sun Jae ^a   Hwang, Jang Sun ^a  

^a Chung Ang University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ATTITUDE; CONSUMER; HUMAN; INTERNET; MARKETING; ONLINE SYSTEM; QUESTIONNAIRE; SCORING SYSTEM; SOUTH KOREA; UNIVERSITY STUDENT;

ADULT; ATTITUDE TO COMPUTERS; COMMUNICATION; CONSUMER SATISFACTION; CULTURE; FEMALE; HUMANS; INTENTION; INTERNET; JUDGMENT; KOREA; MALE; PERSUASIVE COMMUNICATION; QUESTIONNAIRES; SEX FACTORS; TRUTH DISCLOSURE;

EID: 64749116378     PISSN: 10949313     EISSN: None     Source Type: Journal    
DOI: 10.1089/cpb.2008.0109     Document Type: Article

References (4)

1. National Internet Development Agency of Korea. (2006) The Internet usage of netizens in the Web 2.0 era-the Internet of participation and sharing. Seoul: Author.
2. Chiou J, Cheng C. Should a company have message boards on its Web sites? Journal of Interactive Marketing 2003; 17:50-61.
3. Richins ML, Root-Shaffer T. The role of involvement and opinion leadership in consumer word-of-mouth: an implicit model made explicit. Advances in Consumer Research 1988; 15:32-6.
4. Bettman JR, Park CW. Effect of prior knowledge and experience and phase of the choice process on consumer decision process. Journal of Consumer Research 1980; 7:234-48.5. Zaichkowsky JL. Measuring the involvement construct. Journal of Consumer Research 1985; 12:341-52.