A multi-stage model of word-of-mouth influence through viral marketing

International Journal of Research in Marketing

Volumn 25, Issue 3, 2008, Pages 151-163

  De Bruyn, Arnaud ^a   Lilien, Gary L ^b  

^a ESSEC BUSINESS SCHOOL   (France)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Electronic referrals; Multi stage decision making model; Online marketing; Viral marketing; Word of mouth

Indexed keywords

EID: 49749094031     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2008.03.004     Document Type: Article

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