Too popular to ignore: The influence of online reviews on purchase intentions of search and experience products

Journal of Interactive Marketing

Volumn 27, Issue 3, 2013, Pages 226-235

  Jiménez, Fernando R ^a   Mendoza, Norma A ^b  

^a UNIVERSITY OF TEXAS AT EL PASO   (United States)

^b MerKadoTeknia Research and Consulting LLC   (United States)

Author keywords

Consensus; Credibility; Like button; Online reviews; Product reviews; Purchase intentions; Variance

Indexed keywords

EID: 84882580676     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2013.04.004     Document Type: Article

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