Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects

Journal of Business Research

Volumn 63, Issue 9-10, 2010, Pages 979-985

  Cheema, Amar ^a   Papatla, Purushottam ^b  

^a WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^b Lubar School of Business   (United States)

Author keywords

Information importance; Internet experience; Online behavior; Online purchases

Indexed keywords

EID: 77955275581     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.01.021     Document Type: Article

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