The impact of online user reviews on cameras sales

European Journal of Marketing

Volumn 47, Issue 7, 2013, Pages 1115-1128

  Zhang, Lin ^a   Ma, Baolong ^b   Cartwright, Debra K ^a  

^a TRUMAN STATE UNIVERSITY   (United States)

^b BEIJING INSTITUTE OF TECHNOLOGY   (China)

Author keywords

Cameras; Marketing strategy; Online customer review; Sales strategies; Search goods; Technology products; Word of mouth

Indexed keywords

EID: 84880169491     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561311324237     Document Type: Article

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