The implications of company-sponsored messages disguised as word-of-mouth

Journal of Services Marketing

Volumn 25, Issue 4, 2011, Pages 243-251

  Magnini, Vincent P ^a  

^a PAMPLIN COLLEGE OF BUSINESS   (United States)

Author keywords

Advertising; Blogs; Brand pushers; Communications; Service industries; Stealth marketing; Undercover marketing; Word of mouth

Indexed keywords

EID: 79960043367     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041111143078     Document Type: Article

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