Technology readiness in a B2B online retail context: An examination of antecedents and outcomes

Industrial Marketing Management

Volumn 42, Issue 6, 2013, Pages 909-918

  Vize, Róisín ^a   Coughlan, Joseph ^a   Kennedy, Aileen ^a   Ellis Chadwick, Fiona ^b  

^a DUBLIN INSTITUTE OF TECHNOLOGY   (Ireland)

^b OPEN UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

Author keywords

B2B satisfaction; B2B service quality; Online retailing; Technology readiness; Web service solution provider (WSSP)

Indexed keywords

EID: 84884588486     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.05.020     Document Type: Article

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