A solution business model: Capabilities and management practices for integrated solutions

Industrial Marketing Management

Volumn 40, Issue 5, 2011, Pages 699-711

  Storbacka, Kaj ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Business model; Commercialization; Industrialization; Solution business

Indexed keywords

EID: 79960417978     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.05.003     Document Type: Article

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