Multi-dimensional analysis of perceived switching costs

Industrial Marketing Management

Volumn 41, Issue 3, 2012, Pages 531-543

  Barroso, Carmen ^a   Picón, Araceli ^a  

^a UNIVERSITY OF SEVILLE   (Spain)

Author keywords

Customer loyalty; Higher order construct; Multi dimensional analysis; Nomological network; Switching costs

Indexed keywords

EID: 84859444398     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.06.020     Document Type: Article

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