A longitudinal examination of internet-based customer service system usage in small companies

Journal of Business and Industrial Marketing

Volumn 27, Issue 1, 2011, Pages 29-40

  Palmer, David W ^a   Ellinger, Alexander E ^b   Allaway, Arthur ^b   D'Souza, Giles ^b  

^a JACKSONVILLE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Business to business marketing; Customer service management; Customer service system; Internet technology; NCSS; Ongoing usage; small company; Small to medium sized enterprises; Technology adoption

Indexed keywords

EID: 82555197073     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621211188948     Document Type: Article

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