Maintaining customer relationships in high credence services

Journal of Services Marketing

Volumn 21, Issue 4, 2007, Pages 253-262

  Eisingerich, Andreas B ^a   Bell, Simon J ^a  

^a UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

Customer loyalty; Professional services; Relationship marketing; Repurchase agreements; Services marketing

Indexed keywords

EID: 34347375325     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040710758559     Document Type: Article

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