Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?

Industrial Marketing Management

Volumn 40, Issue 3, 2011, Pages 395-404

  Zeng, Fue ^a   Yang, Zhilin ^b   Li, Yongqiang ^c   Fam, Kim Shyan ^d  

^a WUHAN UNIVERSITY   (China)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c SOUTHWESTERN UNIVERSITY OF FINANCE AND ECONOMICS   (China)

^d VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

Author keywords

Customer satisfaction; Distribution channels; Physical distribution service quality; Price sensitivity; Small retailers

Indexed keywords

EID: 79952489046     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2010.08.008     Document Type: Article

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