The key role of opportunism in business relationships

Marketing Intelligence & Planning

Volumn 29, Issue 4, 2011, Pages 436-449

  Mysen, Tore ^a   Svensson, Göran ^a   Payan, Janice M ^a  

^a Oslo School of Management   (Norway)

Author keywords

Assets; Commitment; Competitive intensity; Competitive strategy; Dependence; Market turbulence; Marketing; Norway; Opportunism; Specific assets; Supplier relations; Trust

Indexed keywords

EID: 84992954887     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501111138581     Document Type: Article

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