B2B e-marketplace: An e-marketing framework for B2B commerce

Marketing Intelligence and Planning

Volumn 28, Issue 3, 2010, Pages 310-329

  Chong, Woon Kian ^a   Shafaghi, Mathew ^a   Woollaston, Christopher ^a   Lui, Vincent ^a  

^a UNIVERSITY OF BOLTON   (United Kingdom)

Author keywords

Business to business marketing; Communication technologies; Competitive advantage; Internet; Marketing; Small to medium sized enterprises

Indexed keywords

EID: 77952694228     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501011041444     Document Type: Article

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