Exploring switching behavior of US mobile service customers

Journal of Services Marketing

Volumn 27, Issue 1, 2013, Pages 13-24

  Malhotra, Arvind ^a   Malhotra, Claudia Kubowicz ^a  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Innovation; Lock in; Mobile communication systems; Mobile services; Service quality; Service quality assurance

Indexed keywords

EID: 84874155975     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041311296347     Document Type: Article

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