The value of B2B relationships

Industrial Management & Data Systems

Volumn 109, Issue 5, 2009, Pages 593-609

  Gil Saura, Irene ^a   Frasquet Deltoro, Marta ^a   Cervera Taulet, Amparo ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Buyer seller relationships; Partnership; Trust

Indexed keywords

BUSINESS TO BUSINESS; BUYER-SELLER RELATIONSHIPS; CONFIRMATORY FACTOR ANALYSIS; DESIGN/METHODOLOGY/APPROACH; EMPIRICAL ANALYSIS; IN-DEPTH INTERVIEWS; IN-LINE; KEY FACTORS; LITERATURE REVIEWS; LONGITUDINAL STUDY; MANUFACTURING COMPANIES; PARTNERSHIP; POSITIVE EFFECTS; RELATIONSHIP MANAGEMENT; STRUCTURAL EQUATIONS MODELING; TERM RELATIONSHIP; TRUST;

COMPUTER SUPPORTED COOPERATIVE WORK; SALES;

RESEARCH;

EID: 67650703118     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570910957605     Document Type: Article

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