Role of switching costs in the service quality, perceived value, customer satisfaction and customer retention linkage

Asia Pacific Journal of Marketing and Logistics

Volumn 23, Issue 3, 2011, Pages 327-345

  Edward, Manoj ^a   Sahadev, Sunil ^b  

^a Department of Physics   (India)

^b UNIVERSITY OF SHEFFIELD   (United Kingdom)

Author keywords

Customer retention; Perceived service quality; Perceived value; Switching costs

Indexed keywords

EID: 84862110709     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851111143240     Document Type: Article

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