Customer relationship management processes: How faithful are business-to-business firms to customer profitability?

Industrial Marketing Management

Volumn 41, Issue 7, 2012, Pages 1094-1105

  Johnson, Devon S ^a   Clark, Bruce H ^b   Barczak, Gloria ^b  

^a UNIVERSITY OF HARTFORD   (United States)

^b NORTHEASTERN UNIVERSITY   (United States)

Author keywords

CRM; Customer acquisition; Customer equity faithfulness; Customer prioritization; Customer focused structure

Indexed keywords

EID: 84867984979     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2012.04.001     Document Type: Article

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